60% of Mobile Dating App Users Protect Their Location Privacy With Position-Shift Technology
Thursday January 28th 2015 – New York, New York; London, England; Ottawa, Canada;
SinglesAroundMe® (SAM), one of the world’s leading social discovery dating apps announced today strong adoption for its Position-Shift technology. Sixty percent of iPhone users of SinglesAroundMe are using the “Shift” option to move their real location by a few miles. Equally interesting is the number of female users – nearly 20% - choose to show their exact location, while only 20% elected to hide their location.
SinglesAroundMe shocked the industry when it first launched in April 2010 as the very first true location based dating app that brought discovering nearby singles into a real life experience. Rather than hiding behind a computer screen like traditional Internet dating, SinglesAroundMe allowed singles to meet while mobile. The benefits of seeing ones location appealed to a new generation of singles that are comfortable with location. It created an opportunity for singles to meet one another locally for the first time, like never before.
To appeal to those less comfortable with displaying their location, SinglesAroundMe invented patent pending Position-Shift technology as a third location privacy option where users can choose to Show, Hide and now Shift their shown location by few miles. People can now remain visible within a general area, while not showing their exact location, when using the app. There are now 200,000 singles that download the app every four weeks.
“These numbers show what we suspected, that the ability to be visible but not precisely located is clearly attractive as it offers users the benefits of location services while allowing them to control how they wish to be seen within the social network,” said company CEO Christopher Klotz.
SinglesAroundMe is the hallmark social discovery brand and first in the world when launched in 2010. SAM is changing the way people meet and is disrupting traditional online dating models. Growing rapidly and used worldwide by over by five million singles, it is the new way for people to discover, socialize and meet nearby singles.
For further information please contact Press contact: Hattie Taylor Hattie(at)singlesaroundme(dot)com Main Line 212-401-8690 or direct mobile 613-791-2676